Sunk cost fallacy MBTI性格类型
背景
A sunk cost (also throwing good money after bad) is the resources (such as money, manpower, or time) that have been expended on a project and cannot be recovered. In analyses of failed or failing projects, a common practice (the sunk cost fallacy) is to allocate more resources (that might be effectively used elsewhere) solely because giving up would mean earlier efforts have been wasted. While sunk cost commonly (but not always) refers to money or similar costs, an alternative, more general term is escalation of commitment, which refers to the tendency of people and organisations to continue in the same direction, doing the same thing as before, even if it is clearly leading to failure. The fallacy is an informal fallacy.
