Framing Effect MBTI性格类型
背景
The framing effect is a cognitive bias where people react differently to information or choices depending on how it is presented or framed. The way information is presented—whether emphasizing potential gains or losses, using positive or negative language, or providing different contexts—can significantly influence decision-making and perceptions. For instance, presenting the same medical procedure as having a 90% success rate versus a 10% failure rate can lead people to perceive the procedure differently, even though the information is essentially the same. This bias shows that people's decisions are not only influenced by the actual content of information but also by the way that information is framed or presented to them. Understanding the framing effect is crucial in various fields like marketing, psychology, and policymaking, as it can significantly impact how individuals perceive choices and make decisions.
